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Photo Marketing 101 - Photography Marketing for Professional Photographers

Photo Marketing is something near and dear to my heart.  Without proper attention to photo marketing, a great photographer might end up failing as a business person and with proper attention, a mediocre photographer can do quite well in the world of professional photography.  I’m not saying that a professional photographer need not constantly improve his photographic technical skills,

I’m saying that he must not ever forget the importance of photo marketing.  As a professional photographer, photo-marketing skills are as important, if not more important, as his other photographic skills.

Some of the topics covered on this web site will be photo marketing concepts for the professional photographer, the importance of a good photo marketing web site, how to create a good photo marketing e-mailer promotion, and the importance of “KIT” (keeping in touch) with clients.

Please return often to see what’s new here at the Photo Marketing 101 web site.  The topic of photo marketing is truly one of my favorite topics to write about and I plan to add more material on a regular basis.


Photo Marketing 101 Information and Articles

Print your photo magnets
at discounted prices at PsPrint.com

Photographer email marketing and emailers
Email marketing can be the most cost-effective form of marketing that a photographer can invest in.

Photography emailer design
We discuss various aspects of emailer design and sdistriburion.

The Perfect Photography emailer
This is what I think is the perfect email marketing design.  This is always a subject of much controversy among photographers.

Marketing Concepts for photographers
E-mailers, mailers, promotions, web pages, and other promotional devices for photographers.

Marketing and SEO for Photographers
or...Why your photography web site probably sucks.

K.I.T. - Keeping In Touch with clients (marketing ideas).
Low pressure marketing and advertising techniques for the professional commercial photographer.

The Photographic Portfolio - The ultimate marketing tool
A professional photographer gives his views on how to develop and present a professional photography portfolio.

Related Photo Marketing Articles

How to become a better photographer
Professional photographer's advice on how to get better at photography.

The ladder of understanding
What makes one photographer better than another?


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